Creative Europe MEDIA Day at the Berlinale 2016
Creative Europe MEDIA Day at the Berlinale 2016
Berlin, 15 February 2016 at the Hotel Ritz, Potsdamer Platz 3, 10785 Berlin, Germany
ALL ABOUT GOING DIGITAL
With the participation of Günther Oettinger, Commissioner for Digital Economy & Society
09:30 - 10.00 Welcome coffee
10:00 – 12:30 Creative Europe MEDIA showcase
GOING INNOVATIVE: DIGITAL AND SOCIAL MOTION
The objective for Creative Europe is to focus on initiatives that can have a real impact on the audiovisual sector across Europe. Through a range of funding schemes, the programme supports individual works, but also initiatives that promote new skills or facilitate international cooperations. Speakers from some of the most successful projects focusing on digital innovation and societal impacts will present their achievements. You will be debriefed on Creative Europe MEDIA’s latest activities, have insight into the 2015 project selections and be offered a foretaste of what is coming up in 2016.
12.30 - 14.00 Networking Lunch
14:00 – 18:15 European Film Forum Berlinale 2016 in cooperation with the European Film Agency Directors (EFADs)
GO DIGITAL: HOW TO PUT EUROPEAN WORKS IN THE SPOTLIGHT
The Commission is committed to enhancing competitiveness, innovation and visibility of European audiovisual works in the future. The Digital Single Market Strategy's aim is therefore to improve access to European digital and audiovisual content, which is reflected in our agenda: we are looking for new means to circulate and promote European works, and to reach out to a wider audience. In speeches and two panel discussions, we will try to review challenges and opportunities for business models and technology, as well as new ways to support attractive services, to promote European works and to accelerate user- and AV-industry-friendly solution. We will also discuss technological tools, innovations, and cultural shifts needed to increase the audience's engagement with European works.
18:30 – 21:00 25th Anniversary of MEDIA
MEDIA IN MOTION
'25 years of MEDIA' is 25 years of MEDIA moving images, moving European works and preserving European cultural diversity. Audiovisual media are one of the most direct and efficient channels to celebrate our cultural diversity and the richness of Europe's heritage, creativity and artistic excellence. The Berlin International Film Festival has always been part and parcel of the MEDIA programme. The European Commission therefore kicks off the year's festivities with a reception at the 66th edition of the Berlinale. Hear about the experiences and wishes of the Audiovisual industry and the European institutions. Come and mingle to celebrate the 25th anniversary of MEDIA with special guests and us.