Creative Europe at Home Online Promotional Initiative
26 March 2020

Creative Europe at Home Online Promotional Initiative

Does your Creative Europe funded activity have an online format or offer? Creative Europe at Home initiative will help you promote online cultural activities related to concerts, exhibitions, and visual works. 

The coronavirus outbreak has had a significant impact on the cultural and creative sector, artists and their audiences alike. Many activities carried out under the Creative Europe Programme cannot take place as planned due to the measures imposed by governments to contain the spread of the virus.

While there is no denial about the gravity of the situation, it is also important to acknowledge and highlight the many positive examples that continue to move forward the cultural and creative life in Europe: movie archives opening up their websites for the public, theaters and musicians livestreaming their performances online, and so on.

With this in mind, the European Commission has launched #CreativeEuropeAtHome – a social media campaign that is running on our Creative Europe accounts on Facebook, Twitter and Instagram. With this, the European Commission is crowd sourcing the effort to highlight great online cultural activities throughout the Creative Europe community – available to culture lovers currently stuck at home. 

We're asking beneficiaries of the Creative Europe Programme to showcase their art work using the #CreativeEuropeAtHome hasthtag on social media. 

HOW #CreativeEuropeAtHome will WORK

The European Commission asks beneficiaries that have online cultural activities to post about it on social media using the dedicated hashtag #CreativeEuropeAtHome then follow & tag the main Creative Europe accounts on Twitter, Instagram and Facebook:

  • TWITTER: @europe_creative
  • FACEBOOK: @CreativeEuropeEU

To be eligible, an online artistic activity should be:

  • Financed by Creative Europe
  • Open to the public at large and not limited by geo-blocking or other constraints.

The European Commission will share selected posts that adhere to these criteria on the Creative Europe official accounts which will in turn be shared by the social media accounts of the Creative Europe Desks. Commissioners Mariya Gabriel and Thierry Breton, will also give visibility on her Twitter account to these activities.