On 14 February 2018, Tibor Navracsics officially launched the Preparatory Action, Music Moves Europe: Boosting European Music Diversity and Talent. The European Parliament has approved the Preparatory Action and awarded a budget of €1.5 million for 2018.
The Music Moves Europe action will help test ideas and projects which could be replicated at a larger scale in the next generation of EU programmes. It evolved from two years of consultations between the European Commission and the stakeholders of the music sector in Europe, such as Live Europe, Impala, and Europe Jazz Network.
Speaking at the launch Mr Navracsics said:
'This initiative is a very important step towards our objective of promoting and strengthening the music sector in Europe. Music Moves Europe comes at a decisive moment. The European Union has to take big decisions to prepare for the future. One of the key questions for European decision-makers will be: how can we best harness the power of culture?
Culture is high on the EU’s political agenda – and not only because 2018 is the European Year of Cultural Heritage.
On the funding side the Commission is preparing the new generation of EU programmes for the period starting in 2021. Regarding culture, we will build on the strengths of Creative Europe, which is working well. Its current objectives remain broadly valid but there is a need for some further integration and expansion. And there is – I think – a common understanding that it is underfinanced, with a mere 0.15% of the EU budget going to culture. Some say that funding for culture should at least be doubled.
My aim is indeed to have, after 2020, a bigger, well-resourced programme for the cultural and creative sectors. We will streamline and scale up some actions of the programme and we will create synergies with other programmes. Our ultimate ambition is to foster the continuous development of the cultural and creative sectors, including of course the music sector.'
There are three main reasons for increased investment in the European music sector:
Economic significance - it's the third largest employer, after the performing and visual arts, among the cultural and creative sectors, with more than EUR 25 billion per year of revenue generated in the European Union.
Cultural diversity. Music has the power to unite us, to teach and transmit values and to enrich our lives.
Timing - the music sector has experienced significant challenges because of the digital shift but it has emerged from the crisis with new business models and new production, distribution and consumption patterns.
key areas to be supported in the music sector
- Music circulation will be a priority both online and live music.
- Artists and repertoire development. This is where creativity flourishes, and Europe must absolutely keep its creative competitive edge there.
- Professionalisation and training. Artists need to boost their capacity to compete for audiences globally.
- Export as a means to expand the audience of European musicians.