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Creative Innovation Lab


4pm Irish time

This call is now closed

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The Creative Innovation Lab call encourages cooperation between the audiovisual sector and other CCSs to improve the circulation, visibility, availability, diversity and audience reach of European content across borders. This funding also supports adaptions offered by artificial intelligence and virtual worlds.

Call Number
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  • Improve the competitiveness of the European audiovisual and other cultural and creative sectors: transparency, data collection, artificial intelligence and big data, and adaptation to the challenges and opportunities driven by the ongoing changes in those sectors;
  • Improve the adaptation of the European audiovisual and other cultural and creative sectors to the opportunities offered by the development of virtual worlds.
  • Improve the production/financing and circulation of European audiovisual and cultural content in the digital age;
  • Increase the visibility, discoverability, availability and diversity of European audiovisual and cultural content in the digital age;
  • Increase the potential audience of European audiovisual and cultural content in the digital age.
  • Accelerate the environmental transition of the European audiovisual, cultural and other creative sectors, in line with the priorities of the European Green Deal and the New European Bauhaus.

  • Applications by single applicants are allowed - single beneficiaries, as well as proposals submitted by a consortium of at least two applicants (beneficiaries; not affiliated entities).
  • Applications will only be considered eligible if their content corresponds wholly (or at least in part) to the topic description for which it is submitted.
  • In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
    − be legal entities (public or private bodies)
    − be established in one of the eligible countries, i.e.:
    − Creative Europe Participating Countries:
    − EU Member States (including overseas countries and territories (OCTs))
    − non-EU countries:
    − listed EEA countries and countries associated to the Creative Europe Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
    − be established in one of the countries participating in the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries.

  • The Creative Innovation Lab call will support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual and other cultural and creative sectors (CCSs) with a high potential of replicability in those sectors.
  • Cross-sectoral cooperation between the audiovisual and other cultural and creative sectors is at the heart of the Call. Therefore, applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered.
  • Projects must therefore focus on one or several of the topics below:
    • Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries;
    • Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT);
    • Rights’ management and monetisation including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms while at the same time ensuring transparency and fair remuneration for creators and artists;
    • Data collection and analysis, with particular emphasis on prediction for content creation and audience development including innovative cross-sectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms;
    • Greener practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative.

  • Project budget (maximum grant amount): No limit.
  • The grant will be a budget-based (actual costs, with unit cost and flat-rate elements). This means that it will reimburse ONLY certain types of costs (eligible costs) and costs that were actually incurred for your project (NOT the budgeted costs). For unit costs and flat-rates, you can charge the amounts calculated as explained in the Grant
    Agreement (see art 6 and Annex 2 and 2a).