Films on the Move

The MEDIA strand shall provide support for the following measures:

• Support to international sales and circulation of non-national European works on all platforms (e.g. cinema theatres, online) targeting both small and large productions, including through coordinated distribution strategies covering several countries and encouraging the use of subtitling, dubbing and where applicable, audio description tools.
• The Films on the Move action shall encourage and support the wider distribution of recent non-national European films by encouraging sales agents and theatrical distributors in particular to invest in promotion and adequate distribution of nonnational European films.

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
  − be legal entities (public or private bodies)
  − be established in one of the eligible countries, i.e.:
  − Creative Europe Participating Countries:
  − EU Member States (including overseas countries and territories
  (OCTs))
  − non-EU countries:
  − listed EEA countries and countries associated to the Creative
  Europe Programme (list of participating countries)
• Be established in one of the countries participating in the MEDIA strand of the Creative Europe Programme and be owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
• Be a European Sales agent: A European sales agent is the company acting as an intermediary agent for the
  producer who specialises in the commercial exploitation of a film by marketing and licensing a film to distributors or other purchasers for foreign countries.
• The applicant must be directly appointed by the producer of the submitted film by way of an international sales agreement providing for the right to sell the film in at least 15 countries participating in the MEDIA strand.

• The activities to be funded are campaigns for the pan-European theatrical and/or online distribution of eligible European films, outside their country of origin, coordinated by the sales agent of the film.
• A minimum of 7 different distributors must be attached to the project out of which at least 2 must originate from lower audiovisual capacity countries Group A or Group B9.
• The majority of the national distribution campaigns should focus on theatrical releases.
• Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
• Please read the Films on the Move Call Document 2026 for full details and breakdown.

• Project budget (requested grant amount): No limit.
• The grant will be a budget-based (actual costs, with unit cost and flat-rate elements).
• The costs will be reimbursed at the funding rate fixed in the Grant Agreement (90%).
• Please read the Films on the Move Call Document 2026 for full details and breakdown.