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Media Literacy



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News Media Literacy 7 X3

This funding call promotes media literacy to enable citizens to develop a critical understanding of media. It encourages knowledge sharing on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe.

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  • to support pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities.
  • to create forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion.
  • to provide support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.

  • Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:
  • Minimum 3 entities from 3 different eligible countries
  • Consortia may include profit and non-profit organisations (private or public); public authorities (national, regional, local); international organisations; universities and educational institutions; media organisations; research and technology institutions; technology providers.

  • Activities building on, sharing and scaling up best practices from innovative media literacy projects, that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders.
  • Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
  • Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
  • Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI based media production.
  • All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal.
  • The following types of activities are eligible under this Call for proposals:
    • Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
    • Development of materials for citizens and trainers targeting all or any age and societal groups.
    • Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT-development).
    • Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
    • Organisation of public events and/or workshops to raise awareness and share best practices.
    • Community-led activities to tailor and make accessible the above-mentioned tools and materials.