Media Literacy

This funding aims to:

• Encourage innovative cross-border media literacy projects and practices across Europe among various population segments, focusing in particular on non-educational settings, addressing the challenges of a continuously changing digital media landscape, enhancing societal resilience and preparedness against information integrity risks.
• Create or scale up cross-border collaborations that support impactful and innovative approaches to media literacy based on the latest best practices across national, cultural and linguistic borders. Those collaborations shall focus on eligible countries that face particular challenges in terms of media literacy, exposure to disinformation and foreign information manipulation and interference campaigns, and/or in terms of threats to media pluralism and independence.
• Develop and deploy media literacy tools, trainings, campaigns, events or other initiatives targeting specific audiences, including but not limited to groups with limited media literacy skills or access. Priority should be given to initiatives with the potential to reach a broad audience or targeted groups currently underserved by media literacy programmes;
• Assist media literacy professionals in adapting their practices to the rapidly evolving technological development, media formats and changing media consumption patterns including the growing role social media and influencers in news consumption, AI-generated content, algorithms while contributing to societal resilience against disinformation and foreign interference and information manipulation.

• In order to be eligible, the applicants (beneficiaries and affiliated entities) must:−
• be legal entities (public or private bodies)
• be established in one of the eligible countries, i.e.:− Creative Europe Participating Countries:− EU Member States (including overseas countries and territories(OCTs))− non-EU countries:− listed EEA countries and countries associated to the CreativeEurope Programme (list of participating countries).
• Be established in one of the countries participating in the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When an entity is publicly listed, if the nationality of the physical persons owning it cannot be established as per the terms above, the location of the stock exchange in a country participating fully in the Creative Europe programme will determine its eligibility.
• Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries;
  not affiliated entities), which complies with the following conditions: minimum 3 independent entities from 3 different eligible countries.
• Consortia may include profit and/or non-profit organisations, whether private or
  public, such as media literacy organisations, public authorities (national,
  regional, local), universities and educational institutions, media organisations,
  information integrity organisations, research and technology institutions,
  technology providers, etc.

• Support is foreseen for innovative and collaborative projects with clearly defined objectives to advance media literacy, including with a view to strengthen societal resilience against disinformation and foreign information manipulation and interference (FIMI). Innovative approaches may include novel or original ideas, methods, tools, or modes of implementation, whether online or offline.
• All proposals should seek to:
  • Provide solutions that enable citizens to develop a critical approach to the media, and to recognise, prepare for, and appropriately react to disinformation, information manipulation techniques, and other challenges in the online media environment, focusing in particular on non-educational settings.
  • Address the constantly changing media ecosystem including developments such as changing news production and consumption patterns, the evolution in media formats, the growing role of online platforms, artificial intelligence.
  • Involve relevant actors such as media and information integrity professionals, content creators/influencers, gamers, artists, and other players that work on producing news media content across cultural, national and/or linguistic borders to strengthen collaboration between Member States and other eligible countries.
  • Build on and scale up best practices from recent media literacy projects.

• Project budget (requested grant amount): Maximum €500,000 per project.
• The grant will be a budget-based (actual costs, with unit cost and flat-rate elements).
• The costs will be reimbursed at the funding rate fixed in the Grant Agreement (70%).
• Grants may NOT produce a profit (i.e. surplus of revenues + EU grant over costs).
• Please read the News - Media Literacy Call document 2027 to check eligibility and detailed requirements.