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Media Literacy



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News Media Literacy 7 X3

Media literacy aims to allow citizens to develop a critical understanding and use of the media. Media literacy is also a powerful instrument to limit the impact of disinformation. To this end, media literacy actions will encourage knowledge sharing and exchanges on media literacy policies and practices. The Media Literacy call envisages the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.

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  • to support pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities.
  • to create forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion.
  • to provide support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.

  • Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:
  • minimum 3 entities from 3 different eligible countries
  • consortia may include profit and non-profit organisations (private or public) public authorities (national, regional, local), international organisations, universities and educational institutions, media organisations, research and technology institutions, technology providers, with proven expertise in media literacy and/or digital media, its use, creation, dissemination, media impact assessment and/or relevant digital technologies.

  • Collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities.
  • Activities building on, sharing and scaling up best practices from innovative media literacy projects, that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders.
  • Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
  • Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
  • Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI based media production.
  • All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal.