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EFF at Cannes Film Festival 2022

EFF only

The European Film Forum at Cannes will be held on Friday 20th May. It will focus on how to secure European audiovisual competitiveness at global level, in particular through private investment in the sector, in a context of profound changes for the industry.

  • Fostering Europe’s cultural autonomy through investment and IP exploitation: MediaInvest
  • Friday 20th May, 14.30-16.30 CET (13.30-14.30 Irish time), Salle de Conférence de presse, Palais des Festival
  • YouTube Streaming link

Commissioner for Internal Market, Thierry Breton will present MediaInvest. This new financial tool, announced in the Media and Audiovisual Action Plan, is intended to increase investment into European audiovisual production and distribution companies and hence help them to preserve their autonomy and increase their capacities. The tool is launched in the wider context of InvestEU and managed by the European Commission and the European Investment Fund.

The conference will be of particular interest to fund managers and investors willing to enter this sector with a financial investment perspective, as well as production and distribution companies eager to boost their financial capacities through equity investment.

People with an accreditation to Cannes Film Festival can join the session without previous reservation. Live broadcasting will also be available here.


The session will take place from 14.30 - 16.30 in the Press Conference Room, Palais des Festival (free entrance with accreditation) and live streaming (from 1.30pm Irish time).

Opening speech by Commissioner for the Internal Market, Thierry Breton.

Scene setter by Laurent Braun, Head of Business Development at the European Investment Fund, titled MediaInvest : The Opportunities it offers.

Panel 1 - Make your pitch: why to invest into audiovisual

Jan Mojto, CEO, Beta Film
Oscar Farres, Head of Digital Economy - Venture Capital, European Investment Fund
Tanu-Matti Tuominen, Co-founder and Partner, IPR VC

Panel 2 - IP exploitation as a key element for more diversified investment strategies

Karin Annell, Head of Commercial Business and International Affairs, Wildside
Alexandra Lebret, Managing Director, European Producers Club
Rain Rannu, Venture capital investor, film director and producer, Tallifornia
The Way Forward by Laurence Farreng, Member of the European Parliament.

Closing remarks by Giuseppe Abbamonte, Director of Media Policy at the Commission.

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