Promotion of European Works Online

PROMOTION OF AV WORKS ONLINE | Deadline 5th May 2020 

Due to the COVID-19 outbreak, the deadline has been extended to 5th May 2020 at 5:00 pm.

This scheme supports the digital distribution of European audiovisual works to a wider, international audience as well as supporting projects that experiment with new models of distribution. 

Please note that there is a new format - MEDIA Calls are now presented in one portal with Guidelines divided into two main partsPart A gives general information about the objectives, priorities, criteria and general rules applicable to all calls for proposals. Part B provides information and criteria per specific call for proposals. 

Available Funding

The total budget for the co-financing of projects is estimated at €10.1 million. Applicants can request a maximum of 60% of their eligible costs.

Eligible Applicants

European entities (private companies, non-profit organisations, associations, charities, foundations, councils, etc.) established in one of the countries participating in the MEDIA sub-programme and owned either directly or by majority participation, by nationals from such countries.

Eligible Activities

Applications for this call can be submitted for one or more of the following actions:

ACTION 1 - Support for the promotion, marketing and branding activities of existing VOD services

Actions such as digital promotion, marketing, branding, tagging and development of new offers by existing VOD services offering a majority of European  films. The aim of the action is to improve the visibility, discoverability and global audience of European audiovisual works;


The preparation and delivery of digital packages of European audiovisual works online in countries where these works are not available.  The preparation of these packages may cover: the encoding, the subtitling of the audiovisual works, the provision of metadata, the development of transversal/multi-territories marketing strategies and material. 


This action is aimed at encouraging innovative strategies for distributing and promoting European audiovisual works. It shall aim at developing new business models or tools in order to improve the potential audience of European audiovisual works.

Projects shall focus on the convergence and complementarity between off-line and online distribution platforms and/or the transnational availability of European audiovisual works within the digital environment and/or new approaches to audience development in the digital age beyond traditional distribution practices.

How to Apply

  • For information on how to apply to Creative Europe MEDIA Schemes click here
  • Detailed guidelines and other documents relating to the Promotion of Audiovisual Works Online here.
  • Please pay particular attention to the list of Annexes to be attached to your application form!

We are here to help, so please do contact Creative Europe Desk Ireland – MEDIA Office or MEDIA Office Galway, if you have any questions regarding your application.