The European Film Forum puts the animation industry in the spotlight at the Annecy International Film festival and its market - MIFA. This edition of the EFF takes place on Wednesday 14 June 2017 from 2.30-4.30pm.
Animation is a very important part of the wider audiovisual industry that is facing rapid change and innovation. According to 2015 figures from the Mapping the Animation Industry in Europe study, animated films account for 14.7% of total European cinema admissions. However, European animation only accounts for 20% of the total animation market in Europe.The growth of online content consumption offers enormous opportunities for digital content, and animation benefits from this as young audiences are the quickest to adapt and set new trends.
Animated stories fuel the imagination of every generation and continue to appeal over time. Why is this the case and how do we reap the benefits of a more globalised world for content?
This European Film Forum event is an opportunity for the animation sector to finalise its input to a joint Animation Plan that is currently under development. Over the past few months, the European Commission has asked the European animation industry to provide input on a joint Animation Plan, which was announced by the European Commission in its September 2016 Communication Promoting a fair, efficient and competitive European copyright-based economy in the Digital Single Market.
In the process leading up to this discussion, the European Commission held two workshops with industry representatives to explore how the sector could upscale and identify the challenges it is are confronted with. Training needs, global trends in the field of animation, co-productions, promotion, and other aspects impacting the marketplace were amongst the topics discussed.
This EFF event is an opportunity for the sector to present its final input before the completion of the Animation Plan and to gather further views on what the top priorities should be and how to move forward.
Lucia Recalde, Head of Audiovisual Industry and Media Support programmes unit at DG CONNECT (European Commission) will open the event, followed by a panel discussion
Setting the Course for a European Animation Plan'
- Christian Davin - Gérant/General Manager, Christian Davin Production (France)
- Moe Honan - CEO, Moetion Films Ltd. (Ireland)
- Marc du Pontavice - President, Xilam Animation (France)
- Tom van Waveren - CEO & Creative Director, CAKE Entertainment (UK)
Moderator: Claire La Combe - Journalist, Cineuropa (Belgium)