Creative Europe MEDIA will host an online European Film Forum at Cannes Film Festival's film market, Marché du Film. The theme of the EFF will be ‘Shaping the Future of the European Audiovisual Ecosystem: What is the Role of the European Union?’
The COVID-19 outbreak and the containment measures have led to closure of cinemas, stalled productions and cancellation of festivals and markets. The impact on the economy and employment has been very severe and has affected the entire value chain of the audiovisual industry. TV broadcasters, despite beating viewing records, have seen their advertising revenues drop due to the disruption of economic activities.
While global subscription VOD services have increased their revenues, cinemas, festivals, producers, distributors, creators, are struggling to survive as are the many self-employed and freelancers in the sector. The whole industry of small businesses that sustain our cultural diversity is at stake.
Given these unprecedented challenges, Member States have taken initiatives to support the sector including dedicated State aid or deferral of social security contributions. Through the Next Generation EU instrument, the European Commission has also taken important measures by including the cultural and creative industries as one of target areas in a number of new initiatives designed to facilitate the European economic and social recovery.
Within this challenging context, MEDIA will use the EFF on Monday 22nd June at 3:00pm Irish time to discuss the following issues:
- Analysis of the current situation
- Development of a common vision of the audiovisual ecosystem
- Ways to strengthen the audiovisual ecosystem, and
- The role of the European Union.
- Opening by Pierre Lescure, President of the Cannes Film Festival
- Keynote speech by Thierry Breton, European Commissioner for Internal market
- Closing remarks by MEP Sabine Verheyen.
Panel discussion will be moderated by Marjorie Paillon.