European Film Forum goes to Berlinale 2018
13 February 2018

European Film Forum goes to Berlinale 2018

The first European Film Forum of 2018 takes place at the Berlinale on 19 February. This year EFF will focus on The Future of MEDIA: Connecting Europeans through Film. The conference will be followed by a showcase of MEDIA projects (see schedule below).  

Stories are powerful ways of connection - they build bridges between cultures and societies. Films, in particular, reflect the challenges faced by our societies. Their role has often been to pave the way for progress, tolerance, acceptance, and inclusion. Through creativity and artistic freedom, the cinema industry has helped to raise awareness on important issues. Ultimately, films can touch each individual with powerful messages and thus encourage citizen engagement in society.

The European Film Forum will focus on citizens and how the MEDIA Programme of the future can improve connections with them. Topics will cover cultural diversity; the necessity of strengthening the competitiveness of Europe's cinema sector; and the growing importance of promotion and marketing.  

The future of MEDIA: connecting Europeans through films | 10:00-13:00

Keynote speech by Commissioner for Digital Economy and Society, Mariya Gabriel

Film and Europeanness: conversation with Award-winning filmmaker, Cristian Mungiu, on European identity, values and the distinctive character of European cinema.

Panel 1: Diversity for Creativity: Reaching Wider Audiences

  • Ildiko Enyedi, Award-winning filmmaker;
  • Joanna Zak, Film Programmer at New Horizons Cinema and Producer;
  • Guy Borlée, Coordinator of the Festival Il Cinema Ritrovato - Cineteca di Bologna;
  • Oana Tarce, Co-Founder and Cultural Manager at CitiZenit.

Keynote speech by Rodolphe Buet (President, International, Global Road Entertainment): The Future of MEDIA after 2020: A contribution to the Debate

Panel 2: The competitive advantage: promoting films throughout production and distribution

  • Clare Jones, Managing Director, We Are Pi;
  • Arturo Guillen, Vice President, comScore;
  • Frédéric Bereyziat, Deputy Managing Director, UniFrance;
  • Isabelle Andrès, Chief Operating Officer, Alchimie.

Moderator: Marjorie Paillon 

European Institute of Innovation and Technology: Powering Europe's Audivisual Innovators (14:30-15:45)

The European Institute of Innovation and Technology (EIT) is considering ways to unlock the potential of cultural and creative industries, by establishing an EIT Innovation Community on creative industries. In this context, this event will explore ways of bridging the gaps between technology and the content sector. 

  • Opening remarks: Roberto Viola, Director General, Communications Networks, Content and Technology (DG CONNECT), European Commission
  • Presentation by Martin Kern, EIT Interim Director (EIT): Making innovation in Europe!
  • Panel: Martin Kern, EIT Interim Director; Willem Jonker, CEO EIT Digital; Maria Luisa Garcia, Chief Operating Officer, 3 ANTS
  • Q&A with the participants
  • The Way Forward: Martin Kern, EIT Interim Director & Giuseppe Abbamonte, Director, Media Policy, DG CONNECT, European Commission.

Showcasing Creative Europe MEDIA | 16:00-18:15

The sessions will feature projects supported by Creative Europe MEDIA programme. Opening remarks: Roberto Viola, Director-General, DG CONNECT, European Commission

Session 1: Reaching Wider audiences through Digital 

ECVI (European Cinema & VOD Initiative) is a network connecting cinemas and VOD across Europe. It enables cinemas to offer their local audiences a personal, handpicked selection of films as Video on Demand for home viewing. The speakers will share their experience with ECVI in their respective countries:

  • Philipp Hoffmann, CEO, KINO ON DEMAND;
  • Noortje van de Sande, CEO, PICL;
  • Josephine Letang, CEO, LA TOILE.

Session 2: Connecting Audiences through Inspiring Stories 

The session will put in the spotlight MEDIA supported films with powerful stories which help audiences relate and recognize shared values.

  • Martichka Bozhilova, Producer and Founder, AGITPROP;
  • Mette Hoffman Meyer, CEO & Executive Producer, The Why Foundation;
  • Igor Stankovic, CEO, MCF MegaCom.

Closing remarks: Brian Holmes, Director, Education, Culture and Audiovisual Executive Agency (EACEA), European Commission. Moderator: Wendy Mitchell.