Happy 30th Birthday to Creative Europe MEDIA!
19 January 2021

Happy 30th Birthday to Creative Europe MEDIA!

The MEDIA programme has been supporting European films and the audiovisual industry for 30 years. Since 1991, Creative Europe MEDIA has invested over €2.6 billion in the film and audiovisual industries to support the development, promotion and distribution of European works within Europe and beyond.

For 2021-2027, the planned budget for the whole Creative Europe programme will be €2.4 billion, an 80% increase compared to the previous period (2014-2020). €1.4 billion of 2021 - 2027 budget will be allocated to MEDIA to continue supporting European audiovisual projects, nurture new and diverse talent, and promote new technologies.

As part of the birthday celebrations, there will be a celebratory campaign on social media, a dedicated We Love Stories website, and an Instagram series on the Creative Europe account (@creative.eu). The series will features tips and testimonials from professionals, fun quizzes, and facts about how MEDIA has supported ten key areas: 

  1. Scriptwriting
  2. TV Series
  3. Videogames
  4. Festivals & Markets
  5. Cinemas
  6. Online Promotion
  7. Audiences
  8. Film Education
  9. Training
  10. Innovation

MEDIA is proud to have supported the European audiovisual for 30 years, helping stories come alive, be seen, heard and experienced across Europe and beyond. 

'The cultural and creative sector is part of our daily lives. It shows us the richness and diversity of Europe. The Media Strand of the Creative Europe programme has supported European works for 30 years by facilitating access across the EU. It has also supported the media and audio-visual sectors development - and it provides an important contribution to the economy as well. So in the new financial period, the budget of this programme is increased. The Media and Audio-visual Action Plan adopted last December builds on the Media Strand. Aiming for the recovery of the sector which has been hit particularly hard by the pandemic.' 

Margrethe Vestager, Executive Vice-President for a Europe Fit for the Digital Age.