Following on from their first MEDIA funding award in 2019, usheru have once again been awarded Creative Europe MEDIA funding under the Promotion of European Works Online strand. With the 2019 support, usheru successfully launched the Movie Voyage platform in 2020. On the Movie Voyage website you can find where to watch any European film - in cinemas, on a streaming platform, at a festival - in any European country. Read our story on usheru's first funding award in 2019.
The latest round of Creative Europe funding will help usheru go global to promote European films in cinemas and on streaming platforms by adding cinema showtimes and streaming data for new territories around the world. In addition to the central platform, this data will give partner promotional bodies the opportunity to have a greater insight than ever before into the reach and proliferation of their films through their own branded Home For Film websites.
‘usheru’ is a technology company focused on data intelligence that supports the film industry in maximising the benefit and return on investment of marketing. usheru creates websites for partners across the industry from national bodies, distribution companies and movie studios to independent producers and filmmakers, allowing them to promote their catalogue to audiences and gather valuable data on the interactions with and success of their marketing campaigns.
'We are delighted to be receiving this continued support from Creative Europe MEDIA which will help us build and expand our product’s capabilities and help national film bodies, distributors and production companies uncover deep insights into the global performance of European audiovisual works. Attracting new audiences across the globe to European content is one of the primary aims of our project vision, and we continue on that path to push the boundaries of what is possible through the smart use of technology and data.' - Catherine Downes, Co-Founder & COO, usheru.
The usheru Home For Film platform is helping partners including Screen Ireland, German Films and the Austrian Film Commission to promote their films internationally, and it is attracting interest form many others. The platform showcases a brand’s catalogue of films, and allows consumers to discover where they are available to watch - in cinemas, on VOD platforms or in film festivals.
Users can sign up to be notified when a film becomes available in their territory, giving partners the opportunity to build a database of enthusiastic fans who want to be contacted again about future releases. Partners also get new insight into where their films are playing around the world, and how many screenings the films are getting, which is extremely valuable in preparing for future releases.