Watch our Galway Film Fleadh Webinar - ‘Creative Europe MEDIA - The Future’
22 July 2020

Watch our Galway Film Fleadh Webinar - ‘Creative Europe MEDIA - The Future’

If you missed the Creative Europe Desk MEDIA Office Galway webinar at Galway Film Fleadh 2020, here is your chance to watch it back! The Keynote speaker was Martin Dawson, Deputy Head of MEDIA, DG Connect, European Commission who talked about the next Creative Europe Programme 2021 - 2027. 

Martin's keynote address - 'Creative Europe MEDIA – The Future' was followed by a discussion with MEDIA beneficiaries from the West of Ireland, chaired by Eibhlín Ní Mhunghaile, Creative Europe Desk, MEDIA Office Galway. A panel of MEDIA beneficiaries from the West of Ireland shared their experiences of Creative Europe MEDIA and outlined the value of the various support schemes for the development of their projects. The panel guests were:

  • Liz Quinn, Galway Film Fleadh
  • Moe Honan, Moetion Films / Animation Ireland
  • Niamh Fagan, Lunar Pictures
  • Cathal Ó Cuaig, Léirithe Rúnda. 


In his keynote, Dawson stressed how Covid-19 has represented an unprecedented challenge within Europe’s creative and cultural industries. The European Commission responded with a plan of actions that included improving flexibility in the current programme, an additional €5 million for Europa Cinemas and the establishment of a European Guarantee Fund. In addition, NEXT Generation EU, will add €750 million to the EU budget in the form of loans and grants to be implemented by Member States. The funds will be available from 2021. 

Dawson explained that negotiations on the new Creative Europe programme 2021-2027 programme have stalled as there are still some key decisions to be made by Member States:

  • THE BUDGET: a 15% increase on the current budget (from €1.46 billion to €1.7 billion) has been proposed but the European Parliament is looking to double the budget to €2.8 billion. Italian, French and German ministers of culture have backed this increase by writing a letter to the European Commission. 
  • THE LEGAL BASE: this document defines the scope of the programme but is not yet finalised. As the Legal Base is being discussed, the work programme for Creative Europe 2021-27 cannot be adopted which is likely to result in a delay in call and deadlines for the next Creative Europe programme. 

Dawson explained that the new programme would place greater emphasis on cross-border and cross-sector collaboration. It will encourage a diversity of players from all corners of Europe, reach out to wider and younger audiences, and contribute to sustainability and gender equality.

The next Creative Europe MEDIA programme will be organised around three main areas:

  • CONTENT - with a focus on co-development to strengthen co-production potential, support for film, TV series, games and immersive content.
  • BUSINESS - increasing the capacity of European audiovisual SMEs, facilitating spaces and tools for business exchanges.
  • AUDIENCES - through networks of cinemas, festivals, VOD services; support for distribution; subtitling; and for audience development and film education.

Policy development through the European Audiovisual Observatory and the Audiovisual Media Services Directive will continue. The cross-sector strand of Creative Europe will continue to bring the audiovisual and cultural sectors closer together to collaborate on common challenges. This will be done through Creative Innovation Labs. Creative Europe will also focus on news media to tackle issues around media freedom, pluralism and literacy.