MEDIA stand at gamescom - free accreditation offer

The MEDIA umbrella stand at gamescom 2026 offers a dedicated space for European video game professionals to connect, showcase their work, and expand their business opportunities at one of the world’s leading games industry events. This year the MEDIA stand also offers free accreditation to gamescom.

Taking place in Cologne, Germany, gamescom is the world’s largest event for computer and video games and Europe’s largest business platform for the games industry. gamescom brings together passionate gamers, trade visitors, and exhibitors from across the world.

This unique approach offers the opportunity to reach millions of gamers worldwide, experience the vibe and energy of the gamescom community, and catch up on the latest trends and developments in gaming around the world.

What are the benefits of MEDIA stand participation?

• Free accreditation to gamescom
• A presence at the Creative Europe MEDIA umbrella stand in the Business Area
• Access to shared meeting spaces and on-site services
• Increased visibility through the Who’s Who directory and online catalogue
• Opportunities to connect with publishers, investors and industry partners.

Who should apply?

This call is open to European professionals active in the video games sector.

• Game developers and studios
• Publishers
• Producers
• Other industry professionals

Applications from first-time participants, female professionals as well as companies based in Low Capacity Countries (as defined by the Creative Europe MEDIA programme) are especially welcome.

How to apply

• Participation is subject to a selection process, ensuring a balanced representation across countries and profiles.
• Applications can be submitted on media-umbrella-stands.eu.
• Apply by 26 June 2026. Apply as early as possible to avoid disappointment!