Kino Games: Attracting Gaming Communities to Cinemas (2024 - 2027)
- Project Type
- Audience; Cinema; Games
- Title
- Kino Games: Attracting Gaming Communities to Cinemas (2024 - 2027)
- Release Date
- 2024
- Irish Partner
- Picture Palace Cinema / Pálás Cinema Galway
- Co-Partners
- Lead Partner: SpielFabrique, Germany
- KNJIZNICA SMARJE PRI JELSAH, Slovenia
- QUAI 10, Belgium
- LES FILMS DU SPECTRE, France
- MULTIPLEX PORTE FRANCHE, Italy
- NERDIC EVENTS, Germany
- XAVOY FILMTHEATER, Germany
- Funding Strand
- Audience Development & Film Education
- Year Funded
- 2024
- Funding Amount
- €521, 828
Kino Games (2024 - 2027) is co-funded by Creative Europe’s Audience Development & Film Education scheme. The consortium is composed of two video game specialists, five cinemas, and one film festival from countries across Europe.
Due to Covid, numerous cinemas in Europe struggle to bring back their audience, especially the young adult generation. The emergence of streaming platforms is an additional challenge for cinemas. On the contrary, the video game industry experienced a significant growth in recent years.
Based on the Creative Europe project Cinnovate (ended March 2023) which aimed to bring innovative content into cinemas, the consortium is led by game ecosystem catalyst, SpielFabrique. Kino Games proposes to develop gaming events in cinemas with the goal to bring recurrent communities of casual gamers back to the cinemas to play and to watch films. Research done as part of Cinnovate shows a strong appetite for young audiences to attend gaming sessions (not E-sport) for a social experience in their local cinemas.
Five independent cinemas from five European countries and a European Film Festival have formed a consortium to test different gaming sessions models and better understand how to build a bridge between gaming and films. Supported by a company specialised in gaming events and renowned expert curators in film and video games, the activities developed in the 36 months will shows best ways to attract new audiences, learn about community marketing for films, and develop business models that will offer new sustainable opportunities to the participating cinemas.
SpielFabrique acts as a node, to connect video game and cinema industries. In partnership with Nerdic Events, they work closely with cinemas to offer tailor-made events to start building a recurrent video game audience within the cinema.
Key Objectives
- Organise video game-related events in the venues of the consortium partners.
- Leverage the popularity of video games to attract new audiences into cinemas.
Develop and Connect
- Develop a business model that can be adapted and implemented in any cinema venue in Europe.
- Connect audiovisual and video game industries.
Optimise & transform
- Optimise cinema occupancy rate by offering more content.
- Transform the venue into a social place where participants can interact and have fun together.
About Irish Partner
Picture Palace Cinema / Pálás Cinema Galway. Operated by Element Pictures, Pálás is a three screen arthouse cinema and cultural space in the UNESCO city of film, Galway. It screens arthouse and indie films as well as event cinema.