Audience Development & Film Education

• Stimulate interest and increase knowledge of audiences in European films and audiovisual works including specific programmes on film heritage.
• Strengthen pan-European cooperation for innovative audience development and film education projects especially using new digital tools.
• Increase pan-European impact and audience outreach.
• Develop film education projects across European and non-European territories.

• Applications by single applicants (single beneficiaries) as well as proposals submitted by a consortium of at least two applicants (beneficiaries; not affiliated entities) are allowed.
• Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality.’ Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).

Projects ensuring pan-European cooperation and providing innovative projects, especially using new digital tools aiming at:

• Increasing interest and knowledge of audiences in European films and audiovisual works including specific programmes on film heritage.
• Increasing pan-European impact and audience outreach.
• Promoting and increase the contribution that existing European films and audiovisual works, including curated catalogues of films, make towards audience development, film education and film literacy.
• Films and audiovisual works of the project must be at least 50% from a country participating in the MEDIA strand.
• Project activities must have a pan-European audience reach reaching at least 5 countries participating in the MEDIA strand.
• Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

• Project budget (maximum grant amount): No limit. The grant awarded may be lower than the amount requested.
• The grant will be a budget-based (actual costs, with unit cost and flat-rate elements). This means that it will reimburse ONLY certain types of costs (eligible costs) and costs that were actually incurred for your project (NOT the budgeted costs).
• Grants may NOT produce a profit (i.e. surplus of revenues + EU grant over costs). For-profit organisations must declare their revenues and, if there is a profit, we will deduct it from the final grant amount.