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A.I. Tools for Film & TV, Thursday 1st February 2024 in Dublin

AI Tools web final

Creative Europe Desk Ireland - MEDIA Office Dublin invite you to join us for a workshop on 'A.I. Tools for Film and TV' with Sami Arpa, CEO and Co-founder of, and Celine Udriot, Chief Operating Officer,, on Thursday 1st February in the Morrison Hotel, Dublin.

Creative Europe Desk Ireland - MEDIA Office Dublin invite you to join us for a workshop with Sami Arpa, CEO and Co-founder of, and Celine Udriot, Chief Operating Officer, They will explore the use of AI tools in the Film and TV industries, highlighting their development and future potential. The workshop will cover historical applications and forecast future changes in production workflows.

Practical examples of tools, focusing on their application in Irish movies, will be presented. This includes analysing content positioning, audience emotional responses, character and casting decisions, and financial predictions for box office and streaming success.

The workshop will be followed by a Networking Lunch. Please register here by Friday 26th January. See below for Event and Accessibility details.

This event is supported by Coimisiún na Meán.

About and Speakers

Sami Arpa

Sami Arpa the CEO and Co-founder of
Sami Arpa the CEO and Co-founder of

Sami Arpa is the CEO and Co-founder of He got his PhD in the field of Computational Aesthetics from the Computer Science department of Swiss university EPFL. Alongside his technological pursuits, Sami has a creative background as a director of two short films, and manager of a film festival running in Lausanne for the past five years.

Celine Udriot

Celine Udriot Chief Operating Officer
Celine Udriot Chief Operating Officer

Celine Udriot is the Chief Operating Officer (COO) at and a Board Member at Buchard Holding SA. With an MBA from Vatel Switzerland, she brings expertise in start-ups and project management. provides the audio-visual industry with data-assisted intelligence through proprietary technologies that unlock the secrets to success. Powered by a robust AI engine, possesses an advanced cognitive pattern understanding system capable of analysing video, audio, and text. Today, hundreds of production companies across Europe and North America rely on's cutting-edge technologies throughout the production process. By converting the cognitive patterns into meaningful insights, the company empowers producers, studios, and distributors to make informed decisions as early as script stage. Founded in 2018, is a spin-off of EPFL, with its headquarters situated in Lausanne, Switzerland.

Event Details and Accessibility


  • The event will run for 4 hours from 10.30am – 2.30pm.
  • Tea and coffee will be served on arrival.
  • At 11am the event will open with a brief introduction from Orla Clancy, Creative Europe Desk Ireland - MEDIA Office Dublin.
  • Following this, there will be a presentation by Sami Arpen and Celine Udriot from Largo AI.
  • Light lunch will be served afterwards in the Halo Restaurant in the Morrison Hotel.


  • High quality FFP2 masks will be offered on entry. Please note that speakers will not wear masks while speaking.
  • The event venue is a well-ventilated space with accessible entrance, lifts and toilets.
  • There are quiet spaces close to the meeting room for anyone who may need a break from the main space.
  • We can provide early entry for those who may need it and there will be breaks during the presentation.

If you have specific access requirements, or have any queries relating to the event, please email us at this email address: events and we will do our best to help you.

Getting to the Venue

The Morrison Hotel, D01 K5X5


Jervis Street Car Park is located on left hand side of the street just after the entrance to the hotel.

By Bus

The Morrison Hotel is centrally located in the heart of Dublin city on Ormond Quay and within walking distance to most city centre bus routes.

By Luas or Train

The hotel is located 100m from the Jervis Street Luas stop. Connolly and Heuston Stations are both within walking distance.

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