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Application Tips & Tricks: How European is your Project?

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Application Tips & Tricks: How European is your Project?

Whether your project is a creative documentary, animation or drama or even if it’s a festival, market or a training programme, the basic question that you should be asking yourself is, ‘Will this project work internationally?

Is your market, festival or training programme truly pan-European? Think about who your European partners could be. The remit of Creative Europe MEDIA is to increase the capacity of film producers to develop European audiovisual works with a potential to circulate in Europe and beyond, and to facilitate European and international cooperation.

In order to check if your projects are aligned with MEDIA’s remit it's worth considering the following questions to help you improve your application.

Who is your audience? Is your project aimed at a European/International audience?

It may be a very local story but it must be clear to the reader that it has universal appeal. Setting your film in multiple European locations does not automatically give it universal or international appeal and is not required. Authentic, well-developed stories which despite local cultural references still appeal to audiences worldwide are more likely to be supported. The challenge is to show this on paper at the development stage. Ask yourself if someone in another country would understand and want to watch or experience your Film, Programme, Game or VR project?

Are your Strategies European and International?

If your project is truly aimed at the European and International market then all the Strategies you outline in your application - Development, Financial, Marketing and Distribution - should also be European and International.

Development Strategy

Does your development strategy include working with European partners or co-producers, attending international markets, pitching internationally, and attaching European financiers

Financing Strategy

Does your Financing strategy include investment from European Broadcasters, Sales Agents, Distributors, Co-producers? Check out Ollfi for information on funding in other European countries.

Distribution Strategy

Is your Distribution strategy European/International? Which platforms and territories are you targeting and why?

Marketing Strategy

Is your marketing strategy international in scope including International Festival campaigns, launching at international markets, working with European Distributors or Broadcasters on marketing campaigns in different territories?

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