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Call for Film Sales Support at SXSW 2025

Public Call SXSW 24

Call for Film Sales Support at the South by Southwest Film & TV Festival (SXSW), 7 - 15 March 2025, Austin, USA.

EFP (European Film Promotion) has issued a public call for Film Sales Support for the submission of classic and digital promotion campaigns of recent European films to buyers and distributors in countries outside of Europe at the South by Southwest Film & TV Festival (SXSW) 7 - 15 March 2025, Austin, USA.

Who may submit?

  • European world sales companies registered in the Funding & Tender Opportunities Portal of the European Commission and approved by the respective European film promotion institute.
  • European world sales companies from which a sales agent is attending the festival.

What is covered by FSS?

  • Costs/investments for digital and physical promotion and marketing campaigns targeting buyers outside of Europe.

What is not covered by FSS?

  • Travel and hotel costs for attendance on site.

Which films are eligible?

  • Recently finished films which have an original copyright established in 2024 and 2025.
  • Majority-produced European films with a minimum length of 60' and a country of origin which is part of Creative Europe Media and part of the FSS Guidelines.
  • Fiction films, animation films and documentaries (feature length).
  • Films must be selected in the festival (in any section).
  • Should sales companies have 2 films selected in the festival, they may include these 2 films in the application.

How much is available?

  • An investment of up to 50% of the total costs up to a maximum of EUR 5,000 per campaign for an overall spend of €10,000.
  • A Top Up Grant of up to €500 per application, in addition to the general FSS funding, is granted for the promotion of films that depict gender balance, equity and inclusion.
  • To find out if your film is eligible for inclusion in the FSS you can check Support Criteria for Top Up Grant Inclusion.
  • The final selection is made by EFP on the basis of the criteria checklist in accordance with the respective national film promotion institutes.

Please also read the FSS guidelines carefully for more details.

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